how to price bar drinks

Liquor cost or the pour cost is the total cost of making a drink. Knowing the exact quantity, price of alcohol and ingredients used will help you set the right price for a cocktail. In this article, we discuss how to price bar drinks, how many ounces are in a shot, how to set cocktail prices, the average cost of drinks, the differences between jigger vs shot, cocktail measure, and other factors.